a/b testing


A/B Testing

What is A/B testing? A/B testing is the practice of comparing two different versions of a web page, app, or email to determine which performs best. Then the tests are performed manually or using software. A/B testing is also known as split... more
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                  ,                         Content & Experience
            Usability testing has never been easier. Get videos of real people speaking their thoughts as they use websites, mobile apps, prototypes and more!... more

A/B Testing vs. Split Testing: Which is Better?

Kathi Furman | Marketers spend a great deal of time creating and publishing content to attract more website visitors. Their main goal is to generate leads for their sales teams. The best marketers know the quickest path to lead generation success is testing their... more

Testing, Testing: Preparing a Mobile App for Launch

John Shieldsmith | A lot of work goes into making a mobile app. Use these tips to make sure your app has a smooth launch, not a crash landing.... more

A/B Testing - With Science!

Tim Ziegler | AB testing is a super-powerful tool when making decisions about your digital products. However, misusing AB test data is worse than not running the test.... more

Common A/B Testing Mistakes Made by Businesses

Kathi Furman | Use A/B testing to make your marketing strategy stronger. Avoid these seven A/B testing mistakes to see the best results.... more

A/B Testing Ideas to Make Your Marketing Stronger

Kathi Furman | Use these A/B testing ideas to make your online marketing strategy stronger, generate more leads, and increase sales revenue.... more

Analytics Exposed: Is A/B Testing Worth the Praise?

Lisa Callahan | In this article, the team at Kissmetrics Blog explains why A/B testing often fails and what other techniques you can use to replace them.... more

Interesting Stats

Gerald Pan | Some of these statistics are so interesting! I especially liked that stat, "72% of females and 59% of males have decided to abandon their purchase because of shipping costs." The cost of shipping has never been a particular issue for... more
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                  ,                         Advertising & Promotion
            Semcasting’s patented IP targeting solution allows marketers near-100% reach to online audiences using a cutting-edge data management platform. Learn More.... more

Reap What You Sew: Harvesting Organic Traffic

Hailee Franco | Trying to find the perfect SEO strategy is a lot like looking for a needle in a haystack. So use these proven strategies to improve organic traffic.... more

Sales Forecasting

What is sales forecasting? Sales forecasting involves predicting the sales and revenue a company will achieve in a period. It could apply to the next month, quarter, or year, for example. Businesses take sales data, industry trends, and estimat... more
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                  ,                         Content & Experience
            We are an online contest platform that enables brands, companies and businesses to engage their fans through user-generated content (video, photo, text) contests. ContestCore gives you the ability to private label your contest while also running insi... more


Kary Skiven | I do like the suggestion of running a contest. My question is, when would you start running contests? Would that be based on a number of weeks, or months, that the blog has been around? Or would you base that off of the number of hits per week or pe... more
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                  ,                         Content & Experience
            Grow your community and qualify new leads. Create promotions quickly and easily with Kontest.... more
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                  ,                         Content & Experience
            Majestic - Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.... more
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                  ,                         Commerce & Sales
            Estimote Beacons — real world context for your apps... more

Awin invests in Tailify, the influencer marketing platform. Awin's COO raises interesting point.

John Shieldsmith | Awin announced earlier this year that they would be investing in Tailify, an influencer marketing platform. Awin's COO, Adam Ross, says influencer and affiliate marketing share so many characteristics that it's logical to partner up.  Do y... more
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                  ,                         Social & Relationships
            Boostinsider is an influencer marketing platform where top social media influencers promote brands they love. Launch a campaign today!... more

Four51's CEO raises interesting point following launch of API-based e-comm platform

John Shieldsmith | Late last year, Four51 announced the launching of their API-based e-commerce platform, OrderCloud.io.  An industry-first, OrderCLoud.io is API-based and aimed at developers. In his announcement of the product, Four51's CEO, Mark Johnson,... more

How to Optimize Amazon Listings

Madeleine Helme | You need to optimize Amazon listings to allow people to discover it when they search for related keywords.Try making some tweaks based on our advice.... more

Is Whole Foods Destined to Lose Their Identity?

Hailee Franco | If you are like me, then you were surprised when you heard that Amazon had acquired Whole Foods. But then you were more than likely excited. Home delivery of your favorite Kombucha? Yes, please! But this acquisition does come with its challenges.&a... more

Video Testimonials: How to Build Trust and Close Sales in a Hurry

John Shieldsmith | You know testimonials can be effective. But have you tried using a video testimonial? Don't worry, we've got tips to get you started.... more

Protecting Brand Safety in a Ray of Whitelisting

Ashley Kaczmar | The growing need for brand safety has made whitelisting a growing trend for digital advertisers. But how does this impact the market?... more

9 Steps to Improve Existing Vendor Relationships

Kathi Furman | Solid existing vendor relationships are the key to successful collaboration and meeting business objectives.... more
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            Contest Domination
                  ,                         Content & Experience
            The most powerful and proven viral contest software for generating qualified leads and sales. Turn more of your traffic into leads who want what you sell.... more
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            Contest Factory
                  ,                         Content & Experience
            Contest Factory provides custom and do-it-yourself online contest software, sweepstakes software and instant win game software. It is a great platform for Facebook contests, Twitter sweepstakes and mobile marketing applications.... more

Questionable Questions: 6 Questions to Stop Asking Prospects

John Shieldsmith | Do you ever get the feeling that you're asking your prospects the wrong questions? Well, stop it. This article has the right ones to ask.... more

Posting content for mobile users

Gregory Samsa | Agreed, today many internet users check online on the go, be it at coffee shops, on the commute, or in slow periods at work or school. This is why it's important to craft content with mobile users in mind. The point about mobile users scanning websi... more

Is AWS the Juicero of Web Hosting?

Tim Ziegler | The best product always wins, right!? Pedro Sostre says, hang on a sec. He looks at AWS and argues it's more expensive and less flexible.... more

Stop Wasting Money on Ineffective Online Trainings

Courtney Raaz | Summary Jim Yupangco argues that predictive learning analytics makes online learning programs more effective at changing job behaviors. This is especially useful for companies that have online training programs, which yield small percentages of pe... more

Surveys: Stop Creating Leading Questions

Kathi Furman | Leading questions are dangerous and ruin surveys. Here are steps to creating non-leading questions on your next customer survey.... more

Please Open This: Boosting Your Email Open Rates

John Shieldsmith | You spend tons of time making your emails, only to have them sit unopened. That, to put it plainly, sucks. Let's turn those open rates around.... more

Think Outside the Default for Product Listings

Madeleine Helme | Don't just rely on default sorting options and assume it's the best option for your product listings. Read on to learn how to show off your products.... more

Evaluating MarTech Providers: Questions to Ask

Hailee Franco | If you've seen Scott Brinker's MarTech Landscape Supergraphic then you know there are thousands of martech providers available. So which one do you choose?... more

Subject to Change: Boosting Open Rates with New Subject Lines

John Shieldsmith | Are your open rates in the hole? Well, get them out of there! Use these subject line tips to boost your open rates in no time!... more

Answer Me! The Subtle Art of Boosting Survey Results

Kathi Furman | The number of surveys sent has increased so drastically that the majority end up ignored. But brands can boost their survey results with a few tweaks.... more