a/b test


Testing, Testing 1, 2, 3: Make Sure You Do Testing Before Launch

Ashley Kaczmar | Summary Are you not getting the conversion rate you hoped to see? You may have missed a crucial step.In this article, Chris Dayley will talk about the testing you need to before launch and how it will help you see the conversion rate you want. Wh... more

A/B Testing vs. Split Testing: Which is Better?

Kathi Furman | Marketers spend a great deal of time creating and publishing content to attract more website visitors. Their main goal is to generate leads for their sales teams. The best marketers know the quickest path to lead generation success is testing their... more

Testing, Testing: Preparing a Mobile App for Launch

John Shieldsmith | A lot of work goes into making a mobile app. Use these tips to make sure your app has a smooth launch, not a crash landing.... more

A/B Testing

What is A/B testing? A/B testing is the practice of comparing two different versions of a web page, app, or email to determine which performs best. Then the tests are performed manually or using software. A/B testing is also known as split... more

A/B Testing: Do the Risks Outweigh the Rewards?

Ashley Kaczmar | Summary A/B testing is a simple enough concept to understand. However, executing an A/B test drags up many questions.Should I run quick tests or long ones? When do you stop testing? What really is the goal?In this article, Georgi Georgiev will wal... more

Mirror, Mirror on the Wall...Whose Instagram Contest is Fairest of Them All?

Ashley Kaczmar | You've been making posts on Instagram, but it feels like no one cares. People are mostly looking for entertainment. So, how do you keep them entertained?... more

A/B Testing - With Science!

Tim Ziegler | AB testing is a super-powerful tool when making decisions about your digital products. However, misusing AB test data is worse than not running the test.... more

A/B Testing Ideas to Make Your Marketing Stronger

Kathi Furman | Use these A/B testing ideas to make your online marketing strategy stronger, generate more leads, and increase sales revenue.... more

Common A/B Testing Mistakes Made by Businesses

Kathi Furman | Use A/B testing to make your marketing strategy stronger. Avoid these seven A/B testing mistakes to see the best results.... more

Your Data Could Be What You Need to Pass the Test

Madeleine Helme | Using data-driven analytics to support your A/B tests could help you get more out of them, and this article shows you how.... more

Analytics Exposed: Is A/B Testing Worth the Praise?

Lisa Callahan | In this article, the team at Kissmetrics Blog explains why A/B testing often fails and what other techniques you can use to replace them.... more

5 Lessons Learned From Using Heatmap Testing Data to Create Floods of Profit

William Chou | In this article, guest author William Chou reviews the key findings from his company's study on heatmap data, including how to turn it into profits.... more

The Latest Business Tips from...Kylie Jenner?

Madeleine Helme | Shopify author Dayna Winters discusses what the average business can learn from Kylie Jenner when it comes to building offline experiences.... more

Podcasts Might be the Hottest Marketing Trend in 2018

Sara Sousa | The state of podcasts is looking very positive for marketers, and we can only expect more innovation in the space.... more

Forget the MBA. Here’s the Fastest Way to Become a Product Manager

Tim Ziegler | Many people in their mid careers think about getting an MBA as a stepping stone to become a product manager. But do they need to?... more

Winning Strategies to Run Successful Facebook Contests

Anna Rachel Rich | Christina Newberry explains how to run a killer Facebook contest, providing tools, tips & examples of brands killing it in the interactive content sphere.... more

Image Test

Renan Caride |   image above --... more

ABM is the Latest Cool Kid on the Martech Block

Sara Sousa | Despite all the hype, If you're not already embracing ABM, you're missing out on true value. ... more

Video Testimonials: How to Build Trust and Close Sales in a Hurry

John Shieldsmith | You know testimonials can be effective. But have you tried using a video testimonial? Don't worry, we've got tips to get you started.... more

Survival of the Fittest Social Media Presence

Ashley Kaczmar | Only 61% of Fortune 500 CEOs have no social media presence whatsoever. Meanwhile social networks are closing in on 3 billion users. Why does this matter?... more

The Latest Facebook Custom Audiences Changes

Madeleine Helme | Test out Facebook’s new Custom Audiences tool for yourself to find your existing audience on Facebook and turn them into loyal customers.... more

Kick Your PPC Campaigns Into Gear with These Ad Copy Tests

Ashley Kaczmar | Jon Clark provides 7 tests you can run on your ad copy to boost your PPC performance in this article from Search Engine Journal.... more

Survival of the Fittest: Expert Agile Advice from the Wild

Lana K. Moore | These martech experts have some agile advice they’d like to share. We posed the question: "What are they key principles of agile management success?"... more

Agile 411: Experiments vs. Optimizations vs. Tests

Tim Ziegler | Agile is all about experimenting - making small bets. But there are different kinds of experiments. Get the agile 411 in this article from Tommy Morgan.... more

Which latest ETL tools for data integration have promising future?

Laura Wyss | There are many tools in the market and with great features/abilities. My personal preferences are: • Alooma: Alooma allows data teams to have visibility, and manage the data. It brings data from your various data structures to your data st... more

how to get clients to take the test??!

Sarah Thielland | I've tried defining people using those personality types so I can try to understand them better and it has been easy just getting my friends to take the test. Now, it's much harder to convince clients to take the test so you can reach them better...... more


Kary Skiven | I do like the suggestion of running a contest. My question is, when would you start running contests? Would that be based on a number of weeks, or months, that the blog has been around? Or would you base that off of the number of hits per week or pe... more

Which latest ETL tools for data integration have promising future?

Laura Wyss | There are many tools in the market and with great features/abilities. My personal preferences are: • Alooma: Alooma allows data teams to have visibility, and manage the data. It brings data from your various data structures to your data st... more

Best Your Best Brand: Adding Value with Brand Advocates

Kathi Furman | Brand advocates are a valuable part of marketing strategies. Use these seven steps to create and find advocates in your current customer list.... more

XOXO, SEO: How the Very Best Websites Make Search Engines Smitten

Lana K. Moore | These martech experts have some SEO advice they’d like to share. We posed the question: "How do you build a website that search engines will love?"... more

Questionable Questions: 6 Questions to Stop Asking Prospects

John Shieldsmith | Do you ever get the feeling that you're asking your prospects the wrong questions? Well, stop it. This article has the right ones to ask.... more

5 Ways to Boost Online Conversion Rates

Madeleine Helme | Whatever the conversion rate on your e-commerce site, there is always room for improvement. Here are a few different types of tools you can use.... more

Function Over Form: Driving Conversion Rates With Landing Pages

John Shieldsmith | Landing pages can be your best friend when it comes to driving conversion rates. They can also be a flop. Read on to make sure your landing page rocks.... more

How 15 Minutes of Google Analytics Work Can Enhance Your Content and Improve Your Website Experience

Matt Press | What if I were to tell you that there’s a tool that exists that can reveal incredibly valuable information about your website and the effectiveness of your content? The kind of information that can really transform the marketing strategy of any... more

How to Boost Ecommerce Conversion Rates

Madeleine Helme | E-commerce conversion rates are low. Try following these tips to optimize your e-commerce store's conversion rate for better sales and profits.... more

Tips to Build Quality Links for E-Commerce Websites

Madeleine Helme | If your e-commerce site needs an SEO boost, try following these five tips to build quality backlinks to your website.... more

An Inbox Full of Sales: Email Templates to Close the Deal

John Shieldsmith | Getting your email open rates to break 20% can be a struggle. How about 60% With these templates, you can go to 60% and beyond.... more

MarTech and the Modern Marketer: How Tech Creates New Opportunities

Hailee Franco | What was once considered to be mostly a creative field, has changed dramatically due to technology. Find out how martech is changing the modern marketer.... more