a/b test

 

Testing, Testing 1, 2, 3: Make Sure You Do Testing Before Launch

Ashley Kaczmar | Summary Are you not getting the conversion rate you hoped to see? You may have missed a crucial step.In this article, Chris Dayley will talk about the testing you need to before launch and how it will help you see the conversion rate you want. Wh... more
 

Testing, Testing: Preparing a Mobile App for Launch

John Shieldsmith | A lot of work goes into making a mobile app. Use these tips to make sure your app has a smooth launch, not a crash landing.... more
 

A/B Testing vs. Split Testing: Which is Better?

Kathi Furman | Marketers spend a great deal of time creating and publishing content to attract more website visitors. Their main goal is to generate leads for their sales teams. The best marketers know the quickest path to lead generation success is testing their... more
 

A/B Testing

What is A/B testing? A/B testing is the practice of comparing two different versions of a web page, app, or email to determine which performs best. Then the tests are performed manually or using software. A/B testing is also known as split... more
 

Mirror, Mirror on the Wall...Whose Instagram Contest is Fairest of Them All?

Ashley Kaczmar | You've been making posts on Instagram, but it feels like no one cares. People are mostly looking for entertainment. So, how do you keep them entertained?... more
 

A/B Testing - With Science!

Tim Ziegler | AB testing is a super-powerful tool when making decisions about your digital products. However, misusing AB test data is worse than not running the test.... more
 

A/B Testing Ideas to Make Your Marketing Stronger

Kathi Furman | Use these A/B testing ideas to make your online marketing strategy stronger, generate more leads, and increase sales revenue.... more
 

Common A/B Testing Mistakes Made by Businesses

Kathi Furman | Use A/B testing to make your marketing strategy stronger. Avoid these seven A/B testing mistakes to see the best results.... more
 

Your Data Could Be What You Need to Pass the Test

Madeleine Helme | Using data-driven analytics to support your A/B tests could help you get more out of them, and this article shows you how.... more
 

Analytics Exposed: Is A/B Testing Worth the Praise?

Lisa Callahan | In this article, the team at Kissmetrics Blog explains why A/B testing often fails and what other techniques you can use to replace them.... more
 

Winning Strategies to Run Successful Facebook Contests

Anna Rachel Rich | Christina Newberry explains how to run a killer Facebook contest, providing tools, tips & examples of brands killing it in the interactive content sphere.... more
 

Forget the MBA. Here’s the Fastest Way to Become a Product Manager

Tim Ziegler | Many people in their mid careers think about getting an MBA as a stepping stone to become a product manager. But do they need to?... more
 

The Latest Business Tips from...Kylie Jenner?

Madeleine Helme | Shopify author Dayna Winters discusses what the average business can learn from Kylie Jenner when it comes to building offline experiences.... more
 

Podcasts Might be the Hottest Marketing Trend in 2018

Sara Sousa | The state of podcasts is looking very positive for marketers, and we can only expect more innovation in the space.... more
 

Video Testimonials: How to Build Trust and Close Sales in a Hurry

John Shieldsmith | You know testimonials can be effective. But have you tried using a video testimonial? Don't worry, we've got tips to get you started.... more
 

Survival of the Fittest Social Media Presence

Ashley Kaczmar | Only 61% of Fortune 500 CEOs have no social media presence whatsoever. Meanwhile social networks are closing in on 3 billion users. Why does this matter?... more
 

Agile 411: Experiments vs. Optimizations vs. Tests

Tim Ziegler | Agile is all about experimenting - making small bets. But there are different kinds of experiments. Get the agile 411 in this article from Tommy Morgan.... more
 

The Latest Facebook Custom Audiences Changes

Madeleine Helme | Test out Facebook’s new Custom Audiences tool for yourself to find your existing audience on Facebook and turn them into loyal customers.... more
 

Kick Your PPC Campaigns Into Gear with These Ad Copy Tests

Ashley Kaczmar | Jon Clark provides 7 tests you can run on your ad copy to boost your PPC performance in this article from Search Engine Journal.... more
 

ABM is the Latest Cool Kid on the Martech Block

Sara Sousa | Despite all the hype, If you're not already embracing ABM, you're missing out on true value. ... more
 

how to get clients to take the test??!

Sarah Thielland | I've tried defining people using those personality types so I can try to understand them better and it has been easy just getting my friends to take the test. Now, it's much harder to convince clients to take the test so you can reach them better...... more
 

Contests

Kary Skiven | I do like the suggestion of running a contest. My question is, when would you start running contests? Would that be based on a number of weeks, or months, that the blog has been around? Or would you base that off of the number of hits per week or pe... more
 

Best Your Best Brand: Adding Value with Brand Advocates

Kathi Furman | Brand advocates are a valuable part of marketing strategies. Use these seven steps to create and find advocates in your current customer list.... more
 

What are the best websites for data integration?

Laura Wyss | Data integration is the process of combining data from many different sources, typically for analysis, business intelligence, reporting, or loading into an application. Here is the list of the best data integration tools. These includes open source... more
 

Questionable Questions: 6 Questions to Stop Asking Prospects

John Shieldsmith | Do you ever get the feeling that you're asking your prospects the wrong questions? Well, stop it. This article has the right ones to ask.... more
 

5 Ways to Boost Online Conversion Rates

Madeleine Helme | Whatever the conversion rate on your e-commerce site, there is always room for improvement. Here are a few different types of tools you can use.... more
 

Function Over Form: Driving Conversion Rates With Landing Pages

John Shieldsmith | Landing pages can be your best friend when it comes to driving conversion rates. They can also be a flop. Read on to make sure your landing page rocks.... more
 

8 Factors For Improving Project Success Rates

Kathi Furman | “High-performing organizations successfully complete 89% of their projects, while low performers complete only 36%.” — PMI.org Today’s fast-paced business world and high customer expectations demand consistent project success. Achieving... more
 

How Scuba Diving Relates to Public Relations

Ashley Kaczmar | Adam Blacker makes some compelling and interesting connections to scuba diving and public relations in this article from PR News Online.... more
 

How E-Commerce Sites Can Use Quizzes to Drive Sales

Madeleine Helme | Think about what topics you can create quizzes for to gather more information about your customers and drive more leads and sales for your business.... more
 

Just Duet: Hitting the ABM High Notes

Anna Rachel Rich | David Crane shares the mic with ABM experts Kathy Maachi and Patrice Greene of Inverta, talking strategy and common errors leading to poor performance.... more
 

How to Build a Community of Brand Advocates With Smart Content

Anna Rachel Rich | Learn how to develop advocate communities, build user-generated content programs and turn negative perceptions into healthy online dialogue.... more
 

An Inbox Full of Sales: Email Templates to Close the Deal

John Shieldsmith | Getting your email open rates to break 20% can be a struggle. How about 60% With these templates, you can go to 60% and beyond.... more
 

MarTech and the Modern Marketer: How Tech Creates New Opportunities

Hailee Franco | What was once considered to be mostly a creative field, has changed dramatically due to technology. Find out how martech is changing the modern marketer.... more
 

Timing is Everything: When to Post Social Media Updates

Kathi Furman | Use the answers to these questions with the statistics listed in this articles to figure out the best times to post social media updates.... more
 

Creating the Perfect Brand Advocates

Kathi Furman | Brand advocates are a valuable piece that delivers customers ready to do business with you. Use these six characteristics to find your advocates today.... more
 

3 Reasons Why Small Businesses Need Mobile Apps Over Mobile Websites

Hailee Franco | In this MarTech article, we cover three benefits prove that small businesses need mobile apps over mobile websites... more
 

Please Open This: Boosting Your Email Open Rates

John Shieldsmith | You spend tons of time making your emails, only to have them sit unopened. That, to put it plainly, sucks. Let's turn those open rates around.... more